Movimento Vá Lá, Portugal Merece.

“Vá Lá, Portugal Merece” to work with LKCOM The “Vá Lá Portugal Merece” Movement was, from the genesis of the idea to its implementation and communication, an LKCOM project carried out together with its client ALTRONIX, a national leader in the field of automatic identification and data capture, product coding and enterprise mobility. Simplifying the message, raising consumer awareness, promoting Portuguese products and companies and building visibility for a truly national cause were the arguments behind the creation of the marketing and communication strategy, which included the production of videos (whose protagonists were the children and relatives of the company's employees), brand creation and activation, design and consultancy, social media management and digital advertising, media relations, events and many other actions. The result? A nationwide Movement with more than 100 participating companies, great public recognition and enormous media visibility!